This survey investigates how consumers perceive sustainability labels (such as eco and animal welfare labels) on food products, and how these perceptions affect their trust and willingness to pay. Your responses will help us understand the impact of greenwashing and labeling credibility. Participation is anonymous and for academic research purposes only.
Hello!
Thank you for taking the time to participate in this survey. Your responses will contribute to academic research on how eco labels influence consumer preferences.
To protect your privacy, the survey has been designed to ensure complete anonymity, guaranteeing that your response are kept strictly confidential in accordance with the data protection regulations. The information will be used exclusively for research purposes and it will not be possible to draw conclusions about you as a person.
The survey will take approximately 6–8 minutes to complete. All responses are anonymous and will be used for research purposes only. There are no right or wrong answers, we’re simply interested in your honest opinion.
Please read each question carefully and answer to the best of your ability.
If you agree to participate, click “Next” to begin.
Thank you again for your valuable time and input!
There are 32 questions in this survey.
